The Story of Us

LVX9 is a dynamic clothing and apparel company that embodies the ethos of living life to the fullest—“to the nines.”

Founded in 2023 by the father-and-son duo Jamison and Kingston Downing, LVX9 is an online store specializing in original designer T-shirts, various other tops, jewelry, candles, and exclusive one-of-one up-cycled attire. The Downings, who share a deep mutual passion for fashion design, music production, and mixed media art, created LVX9 to merge their creative talents into a brand that celebrates individuality and artistic expression.

The company’s name, LVX9, symbolizes their commitment to excellence and completeness. The number 9 holds a special significance, often considered magical and mystical. In numerology, the number 9 represents completion and fulfillment and also serves as a North Star of sorts for Scorpios Jamison & Kingston’s artistic endeavors. Having both been diagnosed with Attention Deficit Disorder, the “completion” of art and design projects can at times be daunting. However, the duo consider A.D.D. a gift, not a curse.  A secret weapon of sorts in their creative arsenal. This outlook coincide with the Downings’ vision of creating brands that inspire people to live their lives to the fullest, recognize & acknowledge the silver linings in life, and that you might as well dress impeccably while doing so!

LVX9’s flagship brand, LIVE X NINE, encapsulates this philosophy. With each piece, the brand encourages customers to live life in alignment with the empowering energy of the number 9. Their designs are bold, original, and crafted to inspire confidence and a sense of completeness in the wearer.

The second in-house brand, BELLICOSE, takes its name from a term meaning aggressive or warlike in manner or temperament. This brand channels gothic, dark, and punk aesthetics, promoting self-empowerment and the idea of bettering oneself through strength and defiance. BELLICOSE pieces are designed to make a statement, helping wearers express their inner resilience and edgy style.

GRAPE LEMONADE, the third brand, showcases the Downings’ original artwork and a variety of one-of-a-kind clothing pieces. This brand is vibrant, unique, and eclectic, much like the jewelry created by Kingston. Each piece in the Grape Lemonade collection is a testament to the Downings’ artistic prowess and commitment to originality, offering customers exclusive items that can’t be found anywhere else.

The potential for LVX9 to succeed is immense. The brand’s commitment to originality and exclusivity sets it apart in the crowded fashion industry. With the global reach of their online store, LVX9 has the opportunity to connect with customers from all corners of the world. The Downings’ unique blend of fashion, art, and music creates a lifestyle brand that resonates with diverse audiences, from fashion-forward individuals seeking exclusive designs to art enthusiasts who appreciate wearable art.

Furthermore, the emphasis on up-cycled attire aligns with the growing demand for sustainable fashion, appealing to environmentally conscious consumers. LVX9’s dedication to self-empowerment and individual expression through their BELLICOSE brand taps into a cultural zeitgeist that values personal strength and uniqueness.

The Downings’ passion and creative synergy fuel LVX9’s innovative approach, ensuring that each piece is not just a garment but a work of art and a statement of living life to the fullest. With their strategic vision and commitment to quality, LVX9 is poised to make a lasting impact on the fashion industry, building a loyal customer base that appreciates their distinctive, empowering designs. As LVX9 continues to grow and evolve, it will undoubtedly attract a global community of fashion enthusiasts who share their ethos of living and dressing “to the nines.”